Take a look at the different tools produced for the Ligne verte for an overview of the project from its very beginning until completion, including all the different stages.
Enhanced value for businesses on Gréber
To promote bus use along this corridor, the shopping aspect was developed. Not only is this a good way to increase public transit ridership along this axis, it is also an opportunity to enhance the businesses on Gréber. The effort was highlighted by the "Bus and shopping, what a great match!" contest where a lucky participant won $1,000 in gift certificates redeemable at businesses of his or her choice on Gréber.
Watch the TV ad promoting the businesses on GréberBroadcast on TQS and TVA from
|
(lenght:
30 seconds, 5 Mb) |
Ads in certain bus shelters on Gréber and Fournier
Display period: |
(PDF document: 98 Kb) |
Cards distributed on the nine Ligne verte buses
Distribution period: |
(PDF document: 60 Kb) |
11" X 35" posters in 273 STO buses
Display period: June 2007 to March 2009.
(PDF document: 95 Kb) (in French only) |
Schematic map in bus shelters on Gréber and FournierDisplay period: September 2008 to March 2009. |
(PDF
document: 374 Kb) |
LeDroit and La Revue newspapersAds published on November 15 and 29, 2008 |
(Document
PDF: 476 Ko) |
